Privacy Policy
Effective Date: October 2026LA POÉTIQUE (如诗) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and safeguard your data when you visit our website, make a purchase, register an account, subscribe to our communications, or complete a scalp consultation enquiry.
1. Information We Collect
We collect only the personal information necessary to provide our products and services, communicate with you, and comply with applicable laws.
Personal Information
This includes information you provide directly, such as your name, email address, phone number, shipping and billing address, payment details, and account credentials. We collect this when you register an account, place an order for shampoo, hair protein cream, shower gel, essential oils, or related formats (full-size, refill-pouch, or travel size), or contact our customer service team.
Automatically Collected Information
When you browse our website, we automatically receive certain technical data, including your IP address, browser type and version, device type, operating system, referring URLs, pages viewed, and timestamps. We collect this through cookies, web beacons, server logs, and analytics tools to understand how visitors use our site.
Information from Third Parties
We may receive information from trusted third parties who assist our operations, such as payment processors, shipping and logistics partners, fraud prevention services, and analytics providers. This information is limited to what is necessary for them to perform their services.
Sensitive Personal Information
We only collect sensitive personal information when you voluntarily provide it. For example, if you complete a scalp consultation or enquiry form, you may choose to describe a scalp condition, hair concern, or allergy. We treat this health-related information with additional safeguards and only process it with your explicit consent, as required under the Personal Information Protection Law of the People's Republic of China (PIPL).
2. How We Collect Information
- Direct collection: through account registration, order checkout, contact forms, scalp consultation/enquiry forms, newsletter subscriptions, and customer service conversations.
- Automatic collection: through cookies, web beacons, server logs, and similar technologies as you navigate our website.
- Third-party sources: from payment processors, shipping partners, and analytics or fraud-prevention services, as described in this policy.
3. How We Use Your Information
We use your personal information for the following purposes:
- Order processing and fulfillment: to confirm, ship, and deliver your purchases, including full-size, refill-pouch, and travel-format products.
- Customer service: to respond to enquiries, process returns or exchanges, and provide support.
- Personalisation: to offer product recommendations or guidance based on your preferences or consultation responses. You may opt out at any time.
- Marketing communications: to send newsletters, product updates, or promotional offers only when you have given explicit consent.
- Website improvement: to analyse usage patterns, diagnose technical issues, and enhance user experience.
- Legal compliance and fraud prevention: to meet tax, accounting, and regulatory obligations, and to detect and prevent fraud or abuse.
- Scalp consultation: to review your case type, preferred contact time, and brief description in order to provide tailored product guidance.
4. Legal Basis for Processing
Depending on where you are located, we process your personal information on one or more of the following legal bases:
- Performance of a contract: when processing is necessary to fulfil your purchase, consultation, or other requested service.
- Legal obligation: when we are required to process data for tax, accounting, customs, or regulatory purposes under the laws of the People's Republic of China.
- Legitimate interests: for fraud prevention, network security, website improvement, and other purposes that do not override your rights.
- Consent: for marketing communications, non-essential cookies, and any processing where consent is the appropriate basis.
- Explicit consent: for sensitive personal information, such as health-related details you provide in a scalp consultation.
For customers in the European Economic Area, our processing is also carried out in accordance with the General Data Protection Regulation (GDPR) (EU) 2016/679.
7. Data Security
We take the security of your personal information seriously and implement appropriate technical and organisational measures to protect it from unauthorised access, alteration, disclosure, or destruction.
Technical Measures
- Encryption: we use SSL/TLS encryption to protect data transmitted between your browser and our website.
- Access controls: systems and databases are protected by role-based access limits and strong authentication.
- Secure infrastructure: we host data with reputable providers that maintain industry-recognised security standards.
Organisational Measures
- Limited access: personal information is only accessible to staff and contractors who need it to perform their duties.
- Confidentiality obligations: team members and service providers with access to your data are bound by confidentiality agreements.
- Incident response: we maintain procedures to detect, assess, and respond to security incidents. Where required by law, we will notify affected individuals and regulators without undue delay.
No method of transmission or storage is completely secure. While we strive to use commercially reasonable means to protect your data, we cannot guarantee absolute security.
8. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law.
- Order information: retained for the period required by tax, accounting, and commercial laws of the People's Republic of China.
- Account information: retained until you delete your account or request its deletion, after which it is removed or anonymised unless legal obligations require otherwise.
- Marketing consent records: retained until you withdraw your consent, so that we can demonstrate compliance with your preferences.
- Consultation and enquiry records: retained for a reasonable period to provide follow-up guidance and maintain service quality, unless you request earlier deletion.
When personal information is no longer needed, we securely delete or anonymise it in accordance with our data retention procedures.
9. Your Rights
Depending on your location and the applicable legal framework, you may have the following rights regarding your personal information:
- Right to know and access: request confirmation of whether we process your data and obtain a copy of the information we hold.
- Right to rectification: request correction of inaccurate or incomplete personal information.
- Right to deletion/erasure: request deletion of your data, subject to legal exceptions such as tax or accounting retention requirements.
- Right to restrict or object to processing: ask us to limit or stop certain processing activities, including direct marketing.
- Right to data portability: receive your data in a structured, commonly used, and machine-readable format, where technically feasible.
- Right to withdraw consent: withdraw consent at any time for processing based on consent, without affecting the lawfulness of processing before withdrawal.
- Right to lodge a complaint: file a complaint with the relevant supervisory authority, such as the Cyberspace Administration of China or an EU data protection authority.
- Right to explanation: request an explanation of any automated decision-making that produces legal or similarly significant effects.
How to Exercise Your Rights
To exercise any of these rights, please contact us using the details in Section 13. We may need to verify your identity before processing your request to protect your privacy. We aim to respond within 30 days of receiving a verified request.
10. Children's Privacy
LA POÉTIQUE's website and services are not directed to children under the age of 14. We do not knowingly collect personal information from children under 14 without verifiable parental or guardian consent.
If we become aware that we have collected personal information from a child under 14 without appropriate consent, we will take steps to delete that information as soon as possible. If you believe a child has provided us with personal information, please contact us using the details in Section 13.
For customers in the European Union, the applicable age threshold under GDPR may be higher depending on the member state; we apply the same protective approach in all cases.
11. Third-Party Links and Services
Our website may contain links to external websites, payment gateways, or social media platforms operated by third parties. This Privacy Policy applies only to information collected by LA POÉTIQUE. We are not responsible for the privacy practices, content, or security of third-party websites.
We encourage you to review the privacy policies of any third-party sites you visit through links on our website.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. When we make material changes, we will update the effective date at the top of this page and, where appropriate, notify you by email or through a prominent notice on our website.
Your continued use of our website after any changes take effect constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically.
Confidentiality of Your Information
LA POÉTIQUE is built on trust. We understand that sharing personal and health-related information requires confidence, and we treat every interaction with the discretion it deserves.
- Scalp consultation information: any health-related description, case type, or personal concern you share through our consultation or enquiry forms is accessed only by authorised personnel involved in providing guidance. It is not shared with unrelated third parties.
- Purchase history and preferences: your order history, product preferences, and account details are used solely to fulfil orders, improve recommendations, and support your experience. They are not sold or disclosed for unrelated marketing.
- Payment and financial information: we do not store full payment card details on our servers. Payment data is processed by secure, PCI-DSS-compliant payment providers.
13. Contact Information for Privacy Matters
If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your personal information, please contact us.
LA POÉTIQUE (如诗)
Email: privacy@la-poetique.com
Enquiries: Contact / Enquiry Form
Address: Address to be confirmed — please contact via form above
People's Republic of China
Business hours: Monday–Friday, 9:00–18:00 CST
We aim to acknowledge receipt of privacy-related requests within five business days and to provide a substantive response within 30 days. If your request is complex, we may extend this period and will inform you of the reason.
Governing Law and Jurisdiction
This Privacy Policy is governed by the laws of the People's Republic of China, including the Personal Information Protection Law (PIPL), the Cybersecurity Law, and the Data Security Law.
Any dispute arising from this policy shall be resolved in accordance with Chinese law and, where possible, through good-faith negotiation. If you are located in the European Union, your data is also processed in accordance with the General Data Protection Regulation (GDPR), and you retain the right to seek remedies under the applicable member state law.
For international customers, nothing in this policy limits any statutory rights you may have under the consumer protection or data protection laws of your country of residence.